Chelsea, Baby!

📍Chelsea Market, Whitney Museum

Just wanted to pictorially take you through a day in Chelsea! At left is the Grey Dog in Chelsea, which makes up a mean, lowkey, rainy day breakfast. Below is a staircase at the Whitney, one of my favorite museums in the city. 

IMG_9643.jpg

Above is a shot from Chelsea Market. If you're in Chelsea for the first time, you should absolutely check it out. Its packed with restaurants and this cool little flea market and usually an exhibit! 

Left: @ the Pratt museum, Right: @ the Whitney, Below: Chelsea Market 

I know this was kind of a short one, but I hope you dig these images nonetheless! I really want to start doing more posts like this because I feel so fortunate to be in New York and want to share the experiences I have there in a way that you may not see them just by doing a google search. So, more soon! 

Ladurée + Magic Jewelry

On December 30, 2016, I reunited with Ember (@embermiller), one of my closest bffs. We're sadly separated by thousands of miles (she's a CA native), so when we see each other we go all out. So here, after a short delay, is a quick recap of what we were up to! 🍰

Our first stop was at Ladurée Soho. A lot of reviewers claim that Ladurée is the next best thing to Paris, and I couldn't agree more. It's absolutely beautiful and has the prettiest pastries I've ever seen. It's really chic and aesthetically pleasing. Definitely the tea room of your rose-colored dreams!

The light, classic French food was just as incredible. I had the best omelette of my life, stuffed with tomatoes, ham, cheeses and mushrooms. Ember and I shared this rose pastry called the Saint Honoré Rose Framboise. 🌹 It had flaky pastry and chop pastry, rose confectioner's custard, raspberry compote and fresh raspberries, and- wait for it- rose water whipped cream. 

For tea time, we got the Mélange Spécial Ladurée, which, to quote the menu, was a "delicate composition of black teas from China and Sri Lanka and rose petals,with aromas of orange, bergamot, blackcurrant, vanilla, cinnamon and caramel." 

Screen Shot 2017-01-14 at 12.34.24 PM.png

Our next stop was Magic Jewelry in Chinatown to get our auras photographed. We were inspired by Rowan Blanchard, who has the coolest aura photo ever (her's is on the left). The woman who does the pictures gives you a reading afterwards where she explains what the colors in your aura signify. I wish I could have heard Rowan's reading and what all of the colors in her's mean! 

These are Ember and I's auras (I'm on the left)! Love how they kind of match...I'm so excited to go back again sometime soon! The shop was tiny but so cool to be in because of the figurines and crystals everywhere. The women in the shop were really nice, and my reading was spooky accurate. 10/10 recommend to anyone looking for a little magic.

Hopefully some of these pictures inspired you...going to them definitely inspired me! Also shoutout to Ember, the best bi costal friend in the 🌍. More exciting things to come SOON!

xx Sarah

Parsons x Teen Vogue: My Signature Bag (Part 2)

In my final production challenge, I turned my 'cult classic' bag into a reality. For more information on the inspiration behind my signature accessory, see my previous post. 

The final product.

The final product.

I began constructing the black leather body of the bag and the straps using the measurements from my mockup. This was the easiest part of the production process because I was able to use my sewing machine. Next, I began cutting my grey leather panels and sewing them to the body of the bag. I discovered that I would have to individually hand sew the panels, which increased my labor time exponentially. Finally, I cut and attached the letters, which I also had to hand sew.

However, part of this final assignment was working with the constraint of using a striped fabric. I incorporated stripes by creating a stripe pattern on the grey panels using marker and a ruler. 

After finishing my sample, I recalculated the cost of the bag, factoring in the increased labor time: a huge shift from 5 to 12 hours of work. Because of this, the cost of my product jumped from about $75 to $160 (see the cost grid at right). I was disappointed in the increase in price, because I wanted the bag to be little more affordable. However, after come consideration, I decided that the price matched the quality of the technique used, and that I wouldn't want to sacrifice the integrity of my bag to lower the price. 

Overall, I'm so excited about how my sample turned out! I really liked the way the letters and stitching wasn't flawless, and I think it adds to the character of the bag and aligns it with its sources of inspiration. I absolutely love the final result, and I'm proud of myself because of the way I pushed myself in terms of both skill and work ethic. I can't wait to continue turning my ideas into tangible products. More to come soon! 

Parsons x Teen Vogue: My Signature Bag (Part 1)

When completing the design course of my Parsons x Teen Vogue class, I designed a signature bag based on the things that surround and inspired me. I turned my bag into a tribute to some of my favorite movies: the cult classics. I envisioned a black, faux leather tote bag with leather panels in shades of grey and the words 'cult classic' in the middle in red. 

The preliminary sketch for my bag. I decided to make variation 1. 

The preliminary sketch for my bag. I decided to make variation 1. 

The finished mockup.

The finished mockup.

I decided to create my mockup using muslin, using the fabric as an estimation for the materials necessary for my final product. After measuring out the body of the bag and the straps, I found that I would need about 1 yard of my black faux leather. While my bag didn't require any additional closures, It did need additional faux leathers in two shades of grey for the panels, and red for the letters. I estimated that I would need 1/4 yard of both grey leathers, and a panel of the red fabric that would round up to 1/8 yard. I would also need thread to complete the bag. 

I added all of my materials into my predicted cost grid for the final product. I also added in the cost of labor. The mockup took a total of about 2 hours to make, but I didn't sew on any of the panels or letters, so I predict that the time required for labor in the finished bag will be 5 hours. After configuring the estimated cost of the bag (as seen on the cost grid above), the proposed retail price turned out to be $74.50.

In my next post, I'll reveal the final product and reevaluate the cost! Stay tuned...more to come!

Parsons x Teen Vogue: Production Standards

One of my Parsons x Teen Vogue Courses is Understanding Fashion Production. For this assignment, I tried on many different sizes of bomber jackets to compare sizing from brand to brand and even product to product (taking seam allowance into consideration).

I went to the mall for this assignment, because it had many brands readily available in one place. In order to evaluate differences in sizing from brand to brand effectively, I tried on the same style and sizes of various brands' bomber jackets. I usually wear a size small in jackets, but my sizes varied from jacket to jacket. For example, the BB Dakota white fleece bomber jacket's size small was slightly too big for me. The BB Dakota Blue Satin bomber fit the same way. This tells me that the brand may employ slight vanity sizing by labeling their size smalls as extra smalls to appeal to the consumer.

Lucy Paris white lace bomber

Lucy Paris white lace bomber

For the French Connection bomber, number sizes were used, but the number size that fit me best corresponded with the letter sizes that usually fit me. 

Overall, the jacket that fit me best was the Lucy Paris white lace bomber. I pulled two other size smalls to compare to the first one I tried on to compare them. White the jackets were generally identical, I noticed that the sleeves on the first jacket were slightly longer than those on the other two, and that the bottom of the third jacket hit slightly lower than the others.

This activity exposed me to the inconsistencies of sizing and made me realize just how challenging trying on clothes or shopping online can be. It's so hard to find the right sizes when you're not even sure what size you are to a certain brand. When different companies size their clothes differently, consumers are confused and don't know where they stand when looking for clothes that will fit them properly, especially when people are shopping online and can't try on garments in person. For my future brand, I would make accessible and truthful sizing a priority for my customers. 

More Parsons x Teen Vogue posts to come soon! Hopefully you've been enjoying hearing some of my newfound insights. Until next time! 

x Sarah 

Parsons x Teen Vogue: Retail Marketing

For the fashion merchandising course of my Parsons x Teen Vogue class, I explored Retail Marketing and how it works. In this assignment, I visited my local Urban Outfitters and analyzed some of their visual merchandising strategies. 

On the main floor were beauty/skincare products and smaller accessories, which were positioned by the registers, presumably to prompt last-minute impulse buys. The ground floor also had some shoes and women's clothes, especially the newer styles. The second floor up had lingerie, home decor/books, and menswear, as well as other tech accessories. The changing rooms were also on the second floor. I infer that they are placed upstairs so that customers will have to walk through more merchandise that could possible catch their eyed increase the amount of items being purchased. The sale racks were located by the stairs. 

The marketing at Urban Outfitters began with the ambience that they created in their store. The store had lots of exposed wood (giving it a cool, homey feel), warm lighting, and popular music playing. They employed the technique of pairing 'like with like' by displaying similar fall sweaters on the same rack. They also used the strategy of 'show, don't tell' in their Calvin Klein section. They showed customers how activewear from the brand could be incorporated into streetwear and casual outfits by using mannequins as examples.

'show, don't tell'

'show, don't tell'

'like with like'

'like with like'

The Urban Outfitters display.

The Urban Outfitters display.

One particularly compelling display that I encountered was right at the front of the store. The display used popular fabrics such as velvet and interesting jewel tones. I like this display because I could easily visualize many different outfits using just the items used in the display. For example, the fuzzy knit sweater could also be worn with the second blue top or even the pink crushed velvet dress. The display is effective because it will make consumers want to buy more items in order to pair them up in the ways that they imagine looking at the arrangement in the store. 

Hopefully you enjoy hearing about a few of my assignments...more to come!

Parsons x Teen Vogue: My Audience

Hi again! I'm back with another post about my courses with Parsons x Teen Vogue. Today I've been focusing in on the 'Working Fashion Media' portion of the class. Part of the beauty of this course is that it allows you to gain a little bit of insight into the many facets of the fashion world, as opposed to just designing. I really love this portion of the course because I enjoy the marketing aspect of the fashion world! 

For this assignment, I analyzed my audience on this website as well as the Sawyer Magazine website and my social media platforms. 

I started with this website, which serves as my OOTD and Blog home, as well as a forum for contacting me and a place to view some of my work. I use Squarespace for both this website and the Sawyer website, so I used their built-in statistic tools to examine my audience. I noticed that over half of my audience views the website from a mobile Safari browser (an iPhone, iPod, etc.), and that my page views generally increase when I post new content. I did not notice a trend of views corresponding to time of day. The section of the website that gets the most views (after the home page) is the OOTD section. The blog did not garner as many views. It was also interesting to find that many viewers came from Twitter. I assume that when I tweet about a new blog post, people click onto it and read. 

The Sawyer website had a clear trend in terms of general traffic. My numbers would increase significantly in the month that I release a new issue (every other month), and would drop to about half in the in-between months. 70% of the viewers are using a mobile decide to visit the site. Some of the traffic came from the magazine twitter and my personal instagram page, where the link is featured in my bio.

The analytics page for sawyermagazine.com.

The analytics page for sawyermagazine.com.

To view trends on my Instagram, I used the app Followers +. Posts with friends or just of myself got more likes than those without. Pictures of just myself were the ones with the most comments. The majority of the people who follow me are friends or friends of friends. For my Twitter account, I used their built-in Tweet Activity feature. Tweets with pictures of myself or my surroundings and tweets about the magazine and the most overall engagements. Selfies were also popular content. My followers on twitter come from various places. Many are friends or friends-of-friends, but a great deal of followers are people who's posts I've liked or people who have mutual interests with me, based on their page. Many followers are also companies whose brands relate to my interests, such as apparel and fashion, makeup, jewelry, art, music, etc. I learned from Hootsuite that my follower growth has been consistent.  

From this exercise, I concluded that a lot of my views or likes stem from self-promotion. For example, readers of the magazine often come from Instagram and people who visit my blog hear about it from my Twitter. People also respond well to me and my personal adventures on Twitter and Instagram. In the future, I will try to engage followers in content like this, as well as posts that represent my interests, which may lead to new followers. 

More to come soon!

Parsons x Teen Vogue: Costing

One of my Parsons x Teen Vogue online courses is Understanding Fashion Production, which is reeky vital if you want to survive in the fashion world and turn your ideas into a profitable business. For my Production Costs Assignment, I was challenged to cost a product that I had created and designed: a bead fringed choker that was inspired by a GlitterLimes orange. Luckily, I took a Creating and Producing course last summer at FIT, so the idea of tech packs and cost sheets weren't too daunting. 

The inspiration for my choker, as well as the finished product. 

The inspiration for my choker, as well as the finished product. 

The first step of costing my product was determining the cost of the materials I used. The orange, beaded ribbon I bought was $1/yard, and I used 14 inches of it. That served as the base of the choker. I created the beaded fringe using thread and 180 glass micro beads, which came out to $5.40. The clasp and jump rings (which are sewn on and used to attach the necklace) are $0.26 total. Because I was just starting out, the entire process took about an hour, which is $10 worth of labor (at $10 per hour). The total production cost came out to $17.04, which is $20.45 assuming a 20% profit. Because I wanted to make a $4 off of each, I raised the estimated retail price to $24.50.

I discussed this price with my peers, who are my 'target customers,' so to speak. $24.50 per choker can seem pricey to a teenager who can easily access a simper version for $5 at Forever 21, but the unique beaded fringe and hand-made care held weight with my 'consumers,' who agreed that the price was probably reasonable. However, I think that younger customers would appreciate lower costs if possible. 

The course discussed some of the ways that a production cost could be lowered in order to sell mass amounts of a product and appeal to my audience. For example, I could definitely benefit from finding a quicker way to hand-sew the beaded fringe that would make the process more efficient and lower the production cost. I also learned that I could use cheaper yet similar materials to do the same thing. 

 This project encouraged me to think in terms of business, which is always helpful when you're planning on making a living off of your creative passion. 

Hope you found this interesting, more Parsons x Teen Vogue material to come soon!

California: Day 6 🌴

Last Day: August 16th, 2016

For the last day, I went to the museum at FIDM to check out their 'Costumes in Television' and 'Dressing the Male Ego' exhibitions, which were amazing. All of the costumes were Emmy-Award nominated or winning, and I definitely recommend checking it out if you have a free day in LA!

Scream Queens costumes 

Scream Queens costumes 

Jane the Virgin Costumes

Jane the Virgin Costumes

Crazy Ex-Girlfriend Costumes

Crazy Ex-Girlfriend Costumes

Games of Thrones Costumes

Games of Thrones Costumes

For the rest of the day, we went to Old Pasadena, which is such a pretty area. It has a gorgeous outdoor mall and courtyard- another great place to hang out in CA.

VSCO Cam-11.jpg
Last stop: Creams & Dreams in Santa Monica: THE BEST liquid nitrogen ice cream around! 

Last stop: Creams & Dreams in Santa Monica: THE BEST liquid nitrogen ice cream around! 

I spent all of yesterday traveling back to New York, where I'm currently home and getting unpacked. I'm so glad I got to spend some time relaxing in California before the end of the Summer, and I'm equally happy to be back home again. More soon!

California: Days 4-5 🌞

Day 4: August 14th, 2016

Day 4 was pretty easygoing- the first stop was to Junior High in LA, which is small art space and shop that I LOVE. I met the gorgeous Ember Miller (@embermiller) there for the first time in person. 

image.jpg
image.jpg

The rest of the day I hung out in Beverly Hills and walked around Rodeo Drive, which reminds me of SoHo because of all the luxury stores to look around in.  

image.jpg
image.jpg
image.jpg
An especially awesome rack at Valentino. 

An especially awesome rack at Valentino. 

image.jpg
image.jpg
image.jpg
image.jpg

Day 5: August 15, 2016

On Day 5 I went to the happiest place on earth...Disneyland! We started in the California Adventure Park and then worked out way over to Disneyland. 

image.jpg
image.jpg
image.jpg
image.jpg
I went in these distressed boyfriend jeans with ROSE PATCHES from Nasty Gal- I'm obsessed.  

I went in these distressed boyfriend jeans with ROSE PATCHES from Nasty Gal- I'm obsessed.  

image.jpg
image.jpg

Can't believe it's almost over...last part of the California trip coming soon! 

Sarah xoxo

California: Day 3 🌟

This morning I went to the Santa Monica Pier and rode bikes along the beach, which was so cool because we were right next to the ocean.  

image.jpg
image.jpg
image.jpg
image.jpg
The view from the pier.

The view from the pier.

image.jpg
image.jpg
image.jpg

Third Street Promenade:  

image.jpg
image.jpg
image.jpg
Nasty Gal

Nasty Gal

image.jpg
image.jpg
Me and my mom 💘 Our makeup was done by Mary Wiles, who's probably the most lovely person ever! Follow her on Instagram @marywilesmakeup!

Me and my mom 💘 Our makeup was done by Mary Wiles, who's probably the most lovely person ever! Follow her on Instagram @marywilesmakeup!

More soon!  

Sarah xo

California Days 1-2 ✨

I'm staying in California (mostly the LA area) for a little while which is SO GREAT so far...it's definitely very different than New York and a nice change of scenery. I'll keep updating with pictures- here's days 1-2. 

image.jpg
My first meal was obviously In-n-out and I CAN COFIRM the hype: this burger is awesome. 

My first meal was obviously In-n-out and I CAN COFIRM the hype: this burger is awesome. 

Warner Bros. Studio Tour:

My mom and I did a Warner Bros. studio tour which was seriously incredible. We went through the lots (fake cities, etc) and sound stages, plus we saw mini museums of lots of props and costumes. These are my favorite pictures:

corpse bride (2005) figures  

corpse bride (2005) figures  

Harry Potter props

Harry Potter props

image.jpg
image.jpg
The Friends Central Perk set!  

The Friends Central Perk set!  

image.jpg
image.jpg
Rory and Lorelai costumes from Gilmore girls

Rory and Lorelai costumes from Gilmore girls

image.jpg
image.jpg
image.jpg

Griffith Observatory Views:

image.jpg
image.jpg

Hollywood Boulevard: 

image.jpg
DUH this was so necessary I had to visit my queen 👸🏻 (ps her star is right by Johnny Depp's, which I thought was kind of funny)

DUH this was so necessary I had to visit my queen 👸🏻 (ps her star is right by Johnny Depp's, which I thought was kind of funny)

image.jpg
image.jpg

Beverly Hills:

image.jpg
image.jpg
Sprinkles Cupcake ATM 

Sprinkles Cupcake ATM 

Much more to come ASAP! 

xo Sarah  

Manus X Machina

When I was still in class at FIT, I took a field trip to the Met to see their latest exhibit, Manus x Machina (which has been extended to September 5). Manus x Machina translates from Latin to 'Hand versus Machine,' which was the premise of the exhibition. It showcased how fashion's relationship with technology has changed and developed over time, and everything on display was absolutely gorgeous. Here are a few pictures of my favorite pieces, but I strongly encourage you to go see it in person if you live in the New York area!

Prada

Prada

VSCO Cam-9.jpg
A Chanel wedding gown that occupied its own room, complete with a dome ceiling featuring a projection of the printed train.

A Chanel wedding gown that occupied its own room, complete with a dome ceiling featuring a projection of the printed train.

Dior

Dior

Made out of white plastic straws!

Made out of white plastic straws!

Books & Bath

...because I'm back!

THE Sex Bomb!!

THE Sex Bomb!!

After a sizable hiatus I've decided to return to blogging. I've been pretty focused on Sawyer lately (which, if you don't already know, is my online magazine), but I missed blogging a lot and decided to get back into it just for fun and to chronicle my outfits. My personal style has remained the same at its core, but I've been experimenting with a lot of different looks lately that I can't wait to write about. I'm going to do OOTDs in one section and everything else in this blog section, so if you want to keep up, make sure you're checking both when you visit the site!

Anyways, onto the post!

I decided to end the week off right with a bath...the last time I was in LUSH I picked up my first ever bath bomb and had been dying to try it out. I got the Sex Bomb, which I figured was a pretty safe place to start because its a store staple. It had jasmine and ylang ylang, which were really subtle once the bomb dissolved. It turned the whole bath bright pink in a matter of minutes and, needless to say, I was definitely in love. 

Since my main issue with baths in general is how quickly boredom sets in, I put one of my new books to use. I recently ordered a few offline: Burton on Burton, It by Alexa Chung, Alexander Hamilton by Ron Chernow (a decision fueled by my love for the musical Hamilton), and a New York coloring book by CJ Hughes.

It

It

So far, I'm a few pages deep in It and Burton on Burton. It is definitely more of a fashion-girl book (seeing that its written by THE fashion girl herself), and has a lot of cool pictures and drawings.

IMG_1592.JPG

Burton on Burton is also pretty great so far- its a collection of Tim's interviews edited together in chronological order, complete with some photos from the sets of his movies and lots of sketches. I'm a huge fan of his work, and the stories are really interesting. 

On a different note, I've been having kind of a Green Day moment ever since I watched Broadway Idiot on Netflix. Broadway Idiot is a documentary about the process of turning Green Day's 2004 hit rock opera album into a hit Broadway show, along with Billie Joe Armstrong's involvement in the show. Ever since then, I've been making my way through their discography on Spotify. They're definitely a classic band, but I've never paid as much attention to their lyrics, which definitely tell stories, especially on the American Idiot and 21st Century Breakdown albums. I put my two favorites from the American Idiot album below for you to listen to!!

Talk to you again soon!! 

The NY Diaries: SoHo Afternoon

I had to go back to the city before my Easter break was over, so I spent the afternoon in Soho, one of my favorite areas in New York. I still have a lot of new stuff coming to my house on Monday, so I picked up just a few things. I'm building up a new wardrobe for Spring. I also made a slideshow of pictures I took with my phone. Enjoy!

Jelly shoes from American Apparel (buy here): I really wanted Jelly shoes- I mean, clear goes with everything and I love the 90's vibe- but to be honest I don't love the traditional jelly sandal. When I saw these 'jelly heels' while trying things on in American Apparel, I fell in love. They're everything good about jelly shoes but more subtle.

When in LF (my all time favorite store in SoHo), I bought a beautiful romper and embroidered jean shorts, as well as a pack of flash tattoos.

I needed a new spring scent, and I picked up this Jo Malone cologne in the scent Peony & Blush Suede (plus a bajillion sample scents).

1. Brioche french toast at Spring Street Natural. 2. OOTD (t-shirt from Mood; pants, boots, and bag from Forever 21). 3. Carrot juice from Spring Street Natural 4. MoMA gift shop 5. Prism glasses from MoMA gift shop. 6. Blackberry iced tea from Rice to Riches. 7. MoMA gift shop.

Hope you have a great day! Talk to you soon!